Brand Identity, 2018.
Ana Adelaide is a therapist that merge different methods in order to create a custom therapy to each person. She understands people as singular individuals that deserve deep analysis of their case before recommending a treatment. Her style of working is inclusive, without judgements. It's like a comfortable place, where people feel welcome and free, thus achieving results faster than conventional therapies.
Using insights collected on interviews and research, I reunited the information into 3 attributes to guide the whole process.
3. Visual style
3.1 Graphic style for the symbol.
3.2 Graphic style for the symbol.
4.3 Final logo
5. Color proportion
7. Identity in use